William
William
Deal editor
Guides

How the money actually moves

What the schemes really do, what the companies are allowed to ask of you, and what you are entitled to when they get it wrong. Written by our deal editor, not assembled from a press release.

What makes these different

The figures are live, not typed

Where a guide quotes a switching bonus, it reads the same records our comparison page serves, checked against the bank’s own page. A guide here cannot quote a deal that ended last month, because nobody typed the number in.

A named person wrote it

Every guide carries its author and the date it was last read through. If something in one is wrong, there is a person whose name is on it rather than a content team.

They tell you how to leave

A guide that only explains how to sign up is an advert. These spend as much space on cooling off periods, exit rights and the conditions that disqualify you.

We earn commission on some of the deals we list. It never changes what a guide says, and it never changes the order of a comparison. How we make money.